Question

When PepsiCo asked its advertising agency to develop an advertising program for its Mountain Dew soft drink, it gave the agency a statement describing the age and fun-loving spirit of its target market and the one-of-a-kind citrus flavor of the new product, what type of statement was this?

Answer 1

Positioning statement

Step-by-step explanation:

When PepsiCo gave its agency the statement to describe the age and fun loving spirit of the competitor market and product when launching its Mountain Dew soft drink in the market, it provided a positioning statement which is defined as a statement to express how a product or service in the market fulfills the needs of a particular category of consumers in the market.

Thus the answer is Positioning statement.