Question

The owners of a coffee shop conducted a taste test to determine whether its customers preferred a new coffee brand to the current one sold by the shop. Customers who were willing to participate were given small samples of each of the two brands in random order and were asked to select which one they preferred without knowing the brand. Of the 100 participating​ customers, 90% chose the new brand. Based on these​ results, the owners determined that a majority of their customers preferred the new brand and therefore switched their coffee supplier.Stating that​ 90% of the taste testers preferred the new brand is an example of which type of​ statistics?

Answer 1

Descriptive Statistics

Explanation:

There are mainly two types of Statistics:

1) Descriptive Statistics

Descriptive statistics provide simple summaries about the sample and the measures. When using descriptive statistics you are simply describing what the data shows.

2) Inferential Statistics

On the other hand, inferential statistics try to reach conclusions that extend beyond the immediate data alone.

In this case the decision made was based on the "90% of the taste testers preferred", and no more than that.