Question

During the election for a new city mayor, Sheila, one of the candidates, held several news conferences to explain in detail how she would address the important issues that the city was facing. Another candidate, Novia, bought TV advertisements that showed local celebrities supporting her for mayor. According to the elaboration likelihood model, Sheila was attempting to use persuasion by the ________ route and Novia was using persuasion by the ________ route.

Answer 1

Central ; Peripheral

Step-by-step explanation:

In central route of persuasion, the listener makes choices based on the message he gets i.e in the case of Sheila, the message about how she addresses the important issues of the city was facing is the deciding factor for the people that means the message is persuading the thoughts of the people

While, peripheral route of persuasion the listener is made to make choices or evaluate based on the appearance or attractiveness or other things rather than the actual message which is to be evaluated i.e in the case of Novia, the celebrities will attract people and persuade their thought.