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Which of the four disciplines that helps shape our understanding of consumer behavior is defined as the study of the human mind and the mental factors that impact behavior?

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Answer: Psychology

Step-by-step explanation:

Psychology is known as the discipline which generally refers to the scientific study of mind and the behavior associated. Psychology is also referred to as a varied discipline and thus includes several sub-fields areas such as sports, clinical, health, human development, cognitive processes and social behavior.

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