Answer:
The correct answer is competitive intelligence.
Step-by-step explanation:
Competitive intelligence is the systematic collection of open information, which once combined and analyzed provides a better understanding of the structure, culture, behavior, capabilities, and weaknesses of a competitor's firm.
It is a very important activity because it helps companies to better understand how the business works. This way you can learn to be better than your competitors.
Companies use competitive intelligence to compare themselves with others, allowing them to make informed decisions. Most firms today realize the importance of knowing what their competitors are doing, and the information collected allows organizations to find out about their strengths and weaknesses.