107k views
5 votes
A customer deciding to rent a movie from home instead of going to the movie theater illustrates which of Porters Five Forces?

User VMRuiz
by
6.0k points

2 Answers

4 votes

Answer:

yes

Step-by-step explanation:

User Giles Bennett
by
6.3k points
0 votes

Answer:

Threat of substitutes.

Step-by-step explanation:

In this case, the buyer tries to obtain the same benefit at a lower cost and does so through a substitute product. This is a classic example of: Threat of substitutes.

User Abhigyan Gaurav
by
6.6k points