Question

In many cultures, weddings are timed to occur on lucky days. In 2011, wedding planners from Las Vegas, Nevada, to Mumbai, India, knew long before the auspicious date of November 11th (11/11/11) that this would be one of their busiest days of the year, if not the century. Because other dates would just not be as lucky for the blushing brides and grooms, and simply would not suffice, the wedding planners had to prepare all year for more weddings on this one date than on any other day throughout the year. This example illustrates the ________ characteristic of services.

Answer 1

Perishability

Step-by-step explanation:

Perishability is a marketing tool used to define how it will be impossible to store a service ability for future purchase.

After they have been used, services can not be stored, preserved, returned or resold.

The service is completely absorbed once delivered to a client and therefore can not be supplied to the next consumer.