Question

Before sales of its iPad 1 reached its peak, Apple launched the iPad 2, which took sales from the iPad 1 but also beat competitors' product offerings to the market. This move helped Apple maintain its standing as a leading-edge company in tablet PCs and demonstrates the importance of _____ as a competitive advantage.

Answer 1

Speed to market

Step-by-step explanation:

Speed to market: It is a technique through which the competition can come into the market. It also tells a time in which the company introduced its new product and services in the market that is available to the end-user.

In the given situation, Apple took the speed to market as a competitive advantage through which it can maintain a leading position in the market which helps the company to attain its sales targets.