Question

Starbucks expanded into the European market with packed stores in Germany and the United Kingdom, but its sales and profits in its French stores were disappointing. Some of the reasons for this were a sluggish economy, more expensive rent, and higher labor costs in France; furthermore, Starbucks did not adapt to the café culture of France. Identify a reason that most likely affected Starbucks's ability to thrive in France.

Answer 1

Answer: Starbucks was not factoring in the international dimension of the external environment.

Step-by-step explanation:

Starbucks did not consider their competitors when opening stores throughout France.