Question

The Zoom Slingshot Company’s marketing department conducts a customer satisfaction survey. It discovers that one of its slingshot lines frequently breaks, causing customer dissatisfaction. The product is retooled to be stronger and customers are now happy. This is an example of marketing creating:

Answer 1

Answer: Customer relationship

Explanation: In customer relationship management, the company focuses on making more interaction with the current and potential customers in the market. This strategy focuses on making customers satisfied by making changes in the system causing dissatisfaction.

In the given case, the tool that was causing problem got restored so that the customers can enjoy better service. Hence, we can conclude that the answer to the given problem is customer relationship.