Answer:
Buyer perception
Step-by-step explanation:
Buyer's perception plays a major role in creating and promoting brand awareness. The way a buyer perceive a brand is of utmost importance as if the buyer's brand perception comes out to be positive, it is most likely that the buyer cling to the same same brand and also recommend it to others and if it comes out to be negative chances are that the buyer will shift to more potential brands and also provide negative feedback to people so as to why the buyer has shifted from a particular brand to some other.
Companies usually interact with their consumers on daily basis to solve their problems in order to bring about an inflation in their brand perception as the company assumes the brand perception more positive than it actually is.a