Answer:
You should focus on clicks.
Step-by-step explanation:
Pay per click (ppc) advertising is all about getting the most out of your budget. Many companies often just throw lots of money at their keywords in the hope of making a return. Before we look at specific bidding strategies, it’s important to understand what you are trying to achieve from PPC advertising.
Their automatic cost per click option gives Google control over your bids and optimises them for you automatically. Based on your daily campaign budget, Google will increase or decrease your bids in order to get the most clicks. This is ideal for both beginners and advanced users as it allows Google to utilise its own data to set the maximum cost per click.