Answer:
Segmentation
Step-by-step explanation:
The analysis tool that could be used to analyze the behavior of new consumers v/s returning consumers on the website.
Segmentation is a process that allows us to isolate the data or its subsets into different segments on the basis of personal traits, age, behavior , income, etc in order to analyze and examine so as to provide a correct response to the trends in the business such as particular advertisement to a particular group in order to get their attention to the current trends.