Answer: marketing
Step-by-step explanation:
An organization collects many data from internal and external sources to decide on its future course of actions in its business policy. So in this regard it uses its management information systems to gather the information and do reporting on it and analysis of the data.
A marketing MIS uses data gathered from both internal and external sources to provide reporting and aid decision making in areas of product development, distribution, pricing, and promotions.
Different organization uses different tools for its marketing MIS. The efficiency of the tools are known upon analyzing the final outcomes of its reports.