Question

Campbell Soup is making significant inroads into Japan's $500 million soup market as time-pressed homemakers place a premium on convenience. This type of consumer segmentation by Campbell Soup is referred to as ________ segmentation. psychographic benefit occupational behavioral demographic

Answer 1

The correct answer is "benefit segmentation"

Step-by-step explanation:

The Benefit segmentation refers to the segment of cutomers classify by the perception of a specific good or service, in other words, it shows the benefits that a customer receives by segments.

This type of segmentation is utilized in the industry of cosmetics and clothing.