Answer:
The correct answer is SWOT analysis.
Step-by-step explanation:
It is a tool for studying the situation of a company, institution, project or person, analyzing its internal characteristics (Weaknesses and Strengths) and its external situation (Threats and Opportunities) in a square matrix.
The internal elements that must be analyzed during the SWOT analysis correspond to the strengths and weaknesses that exist regarding the availability of capital resources, personnel, assets, product quality, internal and market structure, consumer perception, among others.