Question

Joanna would like to direct users to specific pages on her website directly from her text ads, in addition to her ad's final URL. What feature should she make sure to include in the formatting of her text ads to accomplish this goal?

(A) Keywords
(B) Ad extensions
(C) Headlines
(D) A landing page

Answer 1

The correct answer is (B) Ad extensions.

Step-by-step explanation:

Ad extensions are an important part of text ads because they provide additional information, facilitate user interaction with your business and can improve the quality level by increasing clickthrough rate (CTR). And the latter is because, by making the ad much more attractive to the user, the clickthrough rate increases.