Answer:
I think that fear may be alluring to some because it's an easy way out. As humans we are constantly worried or scared to try new things or take a new path. Fear makes us stop taking risks which leaves us with the thought of "what if?" At times we want to be afraid of doing things, so we don't have to take that next step or close that chapter in our lives. We would rather take to safe route and chicken out. Fear maybe tempting and easy because you don't have to feel the anxiety of trying something new or letting something go.
"The fears we don't face, become our limits"
Not sure if this is what you wanted or meant, but I hope this helps you. :)