Question

Good marketing research helps us identify what customers have purchased in the past and what they are likely to want in the future. Super Fun World is preparing to open its latest theme park in Shanghai. It will be collecting lots of information on what customers want while they are at the park. The marketing research company representing Super Fun might create original surveys with targeted questions that help it collect reliable information. This type of research is described by marketing professionals as the collection of _______.

Answer 1

primary data

Step-by-step explanation:

The researchers collect data and information to accomplish certain tasks. The first handed information is termed as primary data. These data are the original information based on which further study is carried on. In the above question, the original surveys which the marketing company wants to collect as a source of data fall under the primary data.