Question

The Exxon Mobil Speedpass allows customers to fill their tanks by waving a token, embedded with an RFID device, at a gas-pump sensor. This is an example of __________.

a. data-driven marketing
b. a distribution channel
c. inventory control
d. a marketing channel

Answer 1

The correct answer is b) a distribution channel

Step-by-step explanation:

In other words, the distribution channel allows for distributing the product or service taking advantage of the electronic channels and the physical channels.

Distribution channels include retailers, distributors, Internet, electronic distributors:

• A person that sells Herbalife, is an example of a physical distribution channel.

• A person that sells by EBAY, is an example of internet distribution channel

• A machine that sells soda, is an example of an electronic distribution channel.