Question

Lars wants to purchase a gift for a colleague whose home he will bevisiting. He decides to bring luxury chocolates, because he knows mostpeople enjoy them. Although he is not sure about specific products, Larsheads directly for a store selling Godiva Chocolates because he knowsthis is a high-end brand. Lars can be said to haveSelect one:

a. brand preference.
b. brand awareness.
c. brand recall.
d. aided recall.
e. brand image.

Answer 1

The correct answer is b) brand awareness

Step-by-step explanation:

Brand awareness is a marketing term that expresses the level of consumer recognition (image or qualities) of goods or services of a specific brand.