Answer:
This is an example of stigma.
Step-by-step explanation:
Social stigma is defined as a mark or sign designating a person as disqualified or less valued, or according to Erving Goffman's definition: “the situation of the individual who is out of the standard for full social acceptance”. For sociology stigma is related to the social identity of the subjects and social groups.
This process is sad because the identity attributed to an individual becomes determined by society through a negative condition of that individual. In the above question, we see that because a person has schizophrenia, the whole society defines that person's personality based solely on the disease, making it unacceptable in the social environment in which that person lives.