Question

You just watched a commercial in which a popular singer picks up a soda before going on stage. When the singer drinks the soda, he appears to feel more confident. He then looks at the screen and says, "This is the soda I need to make me feel like a star!" What technique has the advertising company used to persuade you to buy the soda?

A.) Bandwagon
B.) Plain folks
C.) Scientific evidence
D.) Testimonials

Answer 1

Answer: Testimonials technique

Explanation: In simple words , testimonial technique in advertising is a way in which the company tries to persuade the potential customers by a written or oral statement of credibility of an influential personality.

In the given case, the soda company used the popular pop singer as a bridge to connect to customers, Thus, we can conclude that the company used testimonial technique.