Question

Mahalia is a pop star with a large Twitter following. While she knows her fans like reading what she posts, she can’t be certain that everyone will enjoy her posts or not be offended by them because she doesn’t know them personally. This lack of knowledge on Mahalia’s part is an example of the phenomenon known as _____.

Answer 1

Collapsing Contexts

Step-by-step explanation:

Context collapse is a notion that scholars use to write about social media effects. It relates to the possible unlimited internet crowd as opposed to the limited groups that a individual usually interacts with face to face.

An individual in a restricted group constantly adjusts his tone and self-presentation to suit the social environment.

This becomes impossible in a contextual collapse scenario. Furthermore, behaviors and materials designed for a limited audience may suddenly conflict with components of the broader audience that they actually receive.