Question

Greener-grass Inc. is a lawn care company providing landscaping and lawn maintenance services to customers in and around Kansas City. The marketing team at Greener-grass carefully tracks the moves of competing companies, watching for shifting strategies and new promotions. The marketing team is also in constant touch with customers, using surveys and other feedback methods to find out what kind of services customers value the most. Greener-grass is most accurately described as having a ________ orientation.

Answer 1

Market orientation

Step-by-step explanation:

Market orientation deals with the philosophy of the business. In this sector, the primary focus is on the identification of the customer's wants and needs and to find ways of fulfilling them. The goods and services are designed in such a way that it reaches the needs of the customers and satisfies their needs. The priority lies in identifying those needs and find ways to satisfy them and bringing profit to the organization at the same time.