Question

Cozy Country Market entered the candle business with a unique product: a line of candles made from soy that produce less smoke and lasts up to twice as long as other candles. The firm sold this unique product exclusively to a few niches. The candles were priced twice the cost charged for normal candles. The product was also sold online and in unconventional outlets not dominated by the market leaders. In this case, Cozy Country Market was using a(n) ________ against the market leaders.

Answer 1

The correct answer is "indirect attack or bypass attack"

Step-by-step explanation:

Bypass Attack or indirect attack is when the market challenger doesn´t attack directly a company leader, but increases its market share by attacking the vulnerable market.

Expanding into the untapped markets and innovating the actual product with technology.