Question

Venus Inc., a producer of high-end computer software, provides merchandising aids to its distributors in the form of interactive videos on the application of the software. It offers distribution allowances to resellers for putting up special counter displays of its exclusive range of products. It aims to accelerate the sales of its newly launched product through these measures. In this scenario, Venus Inc. is employing a ________. target marketing strategy push marketing strategy profile marketing strategy pull marketing strategy

Answer 1

Venus, Inc. is employing a push strategy.

Step-by-step explanation:

This is a promotional strategy used by marketers to "push" their products into the customer and is often used when launching a new product. The idea is to make the product known to the public that does not know of it and is not actively looking for it. Companies often provide incentives to its distributors to give them higher visibility and set up pont-of-sale displays.