Question

A manufacturer uses the company's sales force and trade promotions to carry, promote, and sell products to end users. Which of the following strategies is this manufacturer using?

A) personalization strategy
B) tailoring strategy
C) push strategy
D) pull strategy
E) consumer promotion strategy

Answer 1

Answer: The manufacturer is using the push strategy.

Push strategy in decisive terms is the order that create individual demand for your commodity or service through promotion. At times push strategies focus on selling directly to possible individuals.

Therefore, the correct option in this case is (c)