Question

As the marketing manager of Cominform Pvt. Ltd., a manufacturer of health drinks, you have selected 10 individuals who match the profile of your target customer, to participate in a discussion on changing lifestyle trends related to health. You have also hired a skilled moderator to facilitate the discussion and ensure that everyone participates and stays focused on the topic. The moderator provides questions and probes based on the "script" prepared by you. The discussions are also recorded for further analysis. Which of the following methods of acquiring primary data is being used in this case? (A) observational research (B) surveys (C) behavioral data (D) experiments (E) focus groups

Answer 1

Answer: Option (E) is correct.

Explanation:

Here we've selected 10 individuals who are in contrast with the delineation of our target consumers, to indulge in a programmed conversation on changing lifestyle trends related to health. Also , the moderator provides questions and probes based on the script. These referred to the method of acquiring primary data via focus groups.

Focus group is referred to as a convention of consciously selected individual who engage in a programmed conversation betrothed to elicit individual perceptions about a particular topic in surrounding that is non-threatening and approachable. These groups are a collective on purpose.