Question

An expanded marketing mix for services that includes the four Ps (product, price, promotion, and place or distribution) as well as people, physical environment, and process, is referred to as the __________.

Answer 1

Answer: Services marketing

Explanation: The expanded marketing mix referred in the given case is 8 p's of services marketing. Services are intangible commodities, thus the marketing of goods and services require different styles of marketing strategies.

The service marketing includes 8 components including 4 of marketing mix concept which is basically used for marketing of goods.

Thus, from the above we can conclude that the right answer to this problem is Services marketing.