Question

What is the brand audit

Answer 1

A brand audit is a thorough examination of a brand's current position in the market compared to its competitors and a review of its effectiveness. It helps you determine the strength of your brand together with its weaknesses or inconsistencies and opportunities for improvement and new developments.

Answer 2

Brand Audit is the examination of a brand in relation to other similar brands in the open market

Step-by-step explanation:

Brand Audit is a way to know if a Brand is performing better or worse than its competitors in the market. Brand auditing is carried by qualified Auditors who will thoroughly investigate a brands performance. the whole aim of such exercise is to discover the key areas where the brand is lacking and needs improvement and also areas that are strong and needs encouragement.

Brand audit is divide into two : internal branding audit and external branding audit.

Internal branding audit deals with auditing your business culture, product and your unique seller proposition ( USP ) while

External branding Audit deals with auditing advertising strategies, website, social media and SEO (search engine optimization)