Question

Caribbean Airlines has installed automated ticket machines in its major airport terminals that enable passengers to purchase tickets, obtain boarding passes and get seat assignments by inserting a credit card into the machine. A passenger using a Caribbean Airlines' automated ticket machine is playing the role of a:

A. Customer mix manager
B. Competitor
C. Productive resource
D. Contributor to quality and satisfaction
E. Recruiter

Answer 1

Contributor to quality and satisfaction

Step-by-step explanation:

Service experiences are the results of interrelation between the customers and the organization respectively. Customer satisfaction is one of the basic requirement of any service provider. At some instances, customers play a very important role in achieving the satisfaction and the value of the service received. Also, they have roles in achieving quality and productivity while experiencing the service.