197k views
2 votes
When an advertiser seeks to create demand for a product category in general, this is known as

a. selective demand stimulation.
b. primary demand stimulation.
c. latent demand stimulation.
d. elastic demand stimulation.

User Kela
by
5.2k points

1 Answer

2 votes

Answer:

The correct answer to the following question is B) primary demand stimulation.

Step-by-step explanation:

Primary demand stimulation can be defined as such advertising messages, whose main objective is to promote the benefits of a product or product category, rather than promoting a whole brand. The main purpose of making such advertisement is to influence the buying decisions of consumers by telling them about the benefits of product and also in situation when a new product has been launched or technological up gradation has been made.

User Aaron Montgomery
by
6.3k points