Question

Titleist, the manufacturer of golf balls, runs a commercial featuring professional golfer John Daly. A group of people watching the commercial at a country club all interpret the commercial in a similar manner. When members of an audience share a similar interpretation of an advertisement like this, it is most likely the result of

a. the content of the commercial.
b. the choice of spokesperson.
c. the similar background and social standing of the audience.
d. the characteristics of the product being advertised.

Answer 1

Answer: Option C

Explanation: In the given case, the audience of the commercial made by Titleist have the same background and social standing. All the people watching the commercial in the given question were standing in a country club, thus, they all had a certain amount of knowledge and interest in golf and have same societal background to a very good extent.

Thus, from the above we can conclude that option C is the right answer.