Question

Hallmark runs a commercial saying that people who receive greeting cards appreciate the cards more when they see the Hallmark name on the back. This is an example of

a. primary demand stimulation.
b. direct response advertising.
c. attempting to add symbolic value to a product.
d. integrated marketing communications.

Answer 1

c. attempting to add symbolic value to a product.

Step-by-step explanation:

Any product's symbolic value adds the meaning to its usage and reliability. It provides with a meaning apart from its material value. It makes the consumer go for it as it gives reliability of the product. The symbolic value gives a reference to the immaterial nature of the object. In the above case, Hallmark's product attains much value as the print of his name adds value to the product.