Question

Integrated Brand Promotion

a. is only important for national advertising campaigns.
b. pertains only to campaigns involving three or more media options.
c. uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.
d. Is regulated on a federal level by the Federal Trade Commission (FTC).

Answer 1

The correct answer is C. Uses various promotional tools, including advertising, in a coordinated manner to build and maintain brand preference and loyalty.

Step-by-step explanation:

The promotion is an element or tool of marketing that has as specific objectives: to inform, persuade and remind the target audience about the products that the company or organization offers them, pretending in this way, to influence their attitudes and behaviors, for which It includes a set of tools such as advertising, sales promotion, public relations, direct marketing and personal sales.