Question

IBP is the use of many tools, including advertising, in a coordinated manner to build and maintain brand awareness, identity, and preference. T/F

Answer 1

The correct answer is False.

Step-by-step explanation:

Integrated business planning (IBP), which consists of synchronizing commercial, financial and supply chain plans in a single holistic administrative process, is vital to meet the evolving requirements of modern supply chains. An advanced form of sales and operations planning (S&OP) is the IBP that is increasingly being adopted in the manufacturing, distribution and service sectors. Companies that implement IBP programs in a strategic way generally exceed 20% of gross margin on average to companies that apply S&OP in a more tactical and less integrated way.