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Advertising is a paid, mass-mediated attempt to persuade. T/F

1 Answer

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Answer:

The correct answer is True.

Step-by-step explanation:

For Stanton, Walker and Etzel, authors of the book "Fundamentals of Marketing", Advertising is "a non-personal communication, paid by a sponsor clearly identified, which promotes ideas, organizations or products. The most selling points Common for the advertisements are the television and radio broadcast media and the printed matter (newspapers and magazines). However, there are many other advertising media, from the spectacular to the printed shirts and, in more recent dates, the Internet"

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