Answer:
The correct answer is False.
Step-by-step explanation:
Direct response advertising, and as the name implies, tries to promote a certain action, through an invitation or order. An advantage of this type of advertising is that the feedback can be measured in a short period of time. According to the Marketing Dictionary, this term influences and attracts customers towards a particular product and service based on a message that indicates an action.
The messages try to highlight the importance of the consumer taking an action at a certain time.