Question

Marketing managers rely on customer databases for effective implementation of the market penetration strategy.

a. True
b. False

Answer 1

Answer: True

Explanation:

Customer database plays a vital role in decision making and implementing marketing strategies. Customer data management can be referred to as the approach in which organizations keep record of their customer or potential individuals information and survey the customer so they can retrieve feedback.

Therefore in order to have proper implementation of the strategies , managers depend on customer database.