Question

In targeting professionals (such as doctors, lawyers, and teachers) with advertising, the advertiser must be aware that

a. the language and images used in the advertising for this audience often rely on esoteric terminology.
b. the advertising is best placed in general interest magazines such as Time.
c. members of this audience have broad, generalized needs.
d. there are only common circumstances that members of the audience recognize.

Answer 1

The correct option here is A) languages and images used in the advertising for this audience often rely on esoteric terminology.

Step-by-step explanation:

When the target audience is group of professionals like lawyers, doctors and teachers etc then, the advertiser should rely on esoteric terminology. Here esoteric means something that is to be understood by only professionals who have some specialized knowledge, if this type of terminology is used with normal public than everything that advertiser is saying is gonna go over the head of the public, so therefore this type of terminology is used when the audience is group of professionals.