Question

____ is the process of creating a perceived difference between an organization's brand and the competition's.

a. Differentiation
b. Positioning
c. An external position
d. An internal position

Answer 1

Differentiation

Step-by-step explanation:

Product differentiation is a system used by companies to showcase special features and benefits of its goods and services distinct from its competitors.

This enables the company to create a high brand that will be recognized by potential customers. It also means that the possibility of picking or selecting this product will be high compared to undifferentiated products.

Answer 2

Answer: The correct answer is "a. Differentiation."

Explanation: Differentiation: it means making the product or service stand out from the rest of its competitors through its own qualities and making it relevant to the target.

Positioning: refers to the place or site that a certain brand occupies in the mind of the target, contemplating elements such as name, logo, typography, corporate colors, type of services or product. The positioning makes the consumer feel that a brand represents something for him and is necessary for his life.