Question

Which of the following is true about formulating a new business strategy?

a. Inputs to strategy are helpful in encouraging debate and coming up with new ideas.
b. Crowdsourcing can dilute the impact of truly original ideas.
c. It is best to rely on inspiration, not inputs from multiple sources.
d. The executive decision-maker should rely solely on his or her intuition.

Answer 1

Answer: a

Step-by-step explanation:

The key belief behind brainstorming is that if you get as many ideas as possible, you increase the likelihood of getting the best possible solution. You gain increased buy-in and commitment to the solution through collaborating as a group and getting input. According to research, giving employees a voice and involving them in decision-making increases motivation and improves engagement.

Although beneficial, brainstorming has also received some criticism. Many studies have pointed out that brainstorming does not produce more ideas than a group of individuals coming up with ideas on their own. There are definitely best practices you want to follow for a successful brainstorming meeting.