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PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics. These market research tools are examples of ________ segmentatio
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PRIZM and Tapestry divide and sort small geographic areas into categories using 60 or more demographic and lifestyle characteristics. These market research tools are examples of ________ segmentatio

User Amardeep
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Answer:

The answer is: Geodemographic segmentation

Step-by-step explanation:

Geodemographic segmentation refers to a multivariate statistical classification of the people in a population, demographics, on the basis of where they live, geography. This technique involves comparing the various characteristics of the individuals in a population to discover if the individuals of the population belong to different categories.The differences in the group should be less than the differences between the various categories or groups.

Some geodemographic segmentation systems used are Tapestry, Claritas Prizm, PSYTE HD, MOSAIC system.

User Shalbert
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