Question

Gretchen has just started as a fashion marketing intern for an up-and-coming design firm. She expected to begin right away implementing the four Ps she had learned about in class. Instead, she was asked to work on a project identifying important events where celebrities might wear the fashions. Gretchen soon realized that this activity was part of ________, directly related to marketing

Answer 1

public relations

Step-by-step explanation:

Public relations refers to the process of building relations among the public and the organization. It focuses on constructing relations in the interest of the public by informing them about the new schemes and improvement of the company. It provides the individual to gain exposure and to earn experiences about the public. These relations ignites the sale of the organization and helps in its publicity too.