Question

A popular talk show host, jovial and sharp-witted as usual, outlines his views on the death penalty, taking time to consider both sides of the issue. As a long-time listener to that talk show, if you're swayed to adopt the talk-show host's point of view, it will probably be due to A. the medium of the message (radio). B. the character of the message. C. your tendency to employ peripheral route processing. D. your temperament and character.

Answer 1

The correct option is C: "our tendency to employ peripheral route processing".

Step-by-step explanation:

• Peripheral route processing is the process when a message is evaluated not on the basis of the content but on the basis of surface level characteristics.

• As a "long time listener" of the talk-show, you will be swayed by the jovial and out-witted personality of the show host and so will adopt the opinion that he has adopted.

• This route is usually taken when one is not interested in the content or the topic and understanding it but watches the show for the personality of the show host.