Question

Jimmy John's sandwiches claim to have "Freaky Fast" delivery. This ________, which refers to the place a product occupies in consumers' minds based on important attributes relative to competitive products, helps them differentiate themselves from other sandwich shops like Subway who emphasize their "Eat Fresh" _________.

Answer 1

D) Product Positioning

Step-by-step explanation:

Product positioning is the process used by marketers to communicate about their products to targeted customers. They focus primarily on the needs of the customers, availability of the channels for communication and attributes of the products. It enables the target customers to receive all the messages and update regarding the business and ask them to take the necessary steps accordingly.