Question

Bob's Custom Millwork is a business that provides custom cabinetry and furniture for both businesses and individual consumers. Bob does not make any products until he receives an order from the customer. What type of marketing strategy does this represent?

Answer 1

The correct answer to the following question is that the marketing strategy used by Bob's custom millwork is pull strategy.

Step-by-step explanation:

A pull marketing strategy ( also know as pull promotional strategy ) can be defined as that strategy where a company tries to increase the demand of its products and services and and pull (draw) the consumers towards their products. The main objective of this strategy is to make people or consumer want or seek for your particular product. This strategy can be used independently ( on its own ) or this can be used with push marketing strategy. From the given case of Bob's custom millwork it is quite clear that pull marketing strategy is being used here.