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Effective media strategy requires first that the target audience be pinpointed. Failure to precisely define the audience results in _____, where some nonpurchase candidates see the advertisements, while
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Effective media strategy requires first that the target audience be pinpointed. Failure to precisely define the audience results in _____, where some nonpurchase candidates see the advertisements, while prime candidates are missed..

User John Millikin
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Answer: The correct answer is : wasted exposure

Explanation: The strategy is currently based on interrupting the content of a transmission, a television program or a box that interrupts a reading. To be effective, it must communicate in a shocking manner during the stipulated time. The main objectives are: to capture the attention of the recipients and convince the recipient, that is, to influence their behavior.

User HoberMellow
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