Question

Effective media strategy requires first that the target audience be pinpointed. Failure to precisely define the audience results in _____, where some nonpurchase candidates see the advertisements, while prime candidates are missed..

Answer 1

Answer: The correct answer is : wasted exposure

Explanation: The strategy is currently based on interrupting the content of a transmission, a television program or a box that interrupts a reading. To be effective, it must communicate in a shocking manner during the stipulated time. The main objectives are: to capture the attention of the recipients and convince the recipient, that is, to influence their behavior.