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Suppose Tommy Hilfiger is introducing a new line of men's ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should ____________.

User Brian Huey
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Answer:

Suppose Tommy Hilfiger is introducing a new line of men's ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should use price symbolically.

Step-by-step explanation:

Price is the value paid for a product in a marketing exchange. Because price has a psychological impact on customers, marketers can use it symbolically.

User Lewis Nakao
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